For individuals that do not have cable television or for various reasons desire a different service, there are other options available. TiVO has partnered with Amazon.com to offer the ability to rent out films from the Amazon Unboxed service. AppleTV is an item of hardware that permits people to download and install films from the Apple iTunes Store for seeing on their TV. It’s a little, set-top box-like device that connects to the Internet, and obtains flicks from the iTunes collection. There is a 24hr home window from the time for motion picture leasings, after which the films vanish, along with your rental fee.